Malene Rydahl has 18 years of experience in the corporate world (luxury and hotel industries…) and is certified as an executive coach from the renowned School of Coaching Manning Inspire in Copenhagen. She developed a special interactive Masterclass that demonstrates how to implement a solid base of trust and freedom to be yourself with a high degree of individual responsibility which increases the level of performance. To attract and keep the best talents, companies need to have a common project with higher purpose.

She is also a lecturer at the prestigious French school of politics and international relations Sciences Po Paris and business school HEC Executive Education on the Danish leadership model.


Cultivate happiness for higher engagement, more innovation and better performance

Engaged and fulfilled employees are essential to any corporation to ensure sustainable growth, yet 87 % of employees across the world say they are disengaged in what they do. Denmark has the highest level of highly satisfied workers in the world, thanks to a leadership style focused on trust, freedom to be yourself and individual responsibility in a purposeful common project. It has been proven that companies with high trust and individual freedom have more innovation and better financial performance.

In this very inspiring masterclass, Malene Rydahl demonstrates how we can build a solid base of trust and freedom to be yourself with a high degree of individual responsibility to increase the level of performance. To attract and keep the best talents, companies need to have a common project with higher purpose.


Malene Rydahl has 18 years of rich and extensive experience in the corporate world, most recently as Director of Corporate Communication for Hyatt Hotels & Resorts in EAME, which qualified her as one of the “24 women of the year” in 2012 according to the French magazine L’Express. She holds a degree in executive coaching from the renown Manning Inspire School in Copenhagen. She is the author of the best-selling book “ Happy as a Dane ” translated into 12 languages. She explores why Danish employees are some of the happiest in the world and how that directly impacts financial results in a positive way.

She works with major French and international companies as a consultant on well- being and engagement and she is a frequent speaker at schools ( INSEAD , Sciences PO Paris, ENA, HEC…) and institutions such as OECD on well-being in corporations.

In 2018, she was awarded the medal of Chevalier de l’Ordre des Arts et des Lettres, an honour given by the French state. She also holds the honorary title of Goodwill Ambassador to Copenhagen.


Conceptual and practical contents to enhance :

  • Trust : Defining and moving obstacles to build trust in a common project.
  • Freedom to be yourself : Knowing myself and my values to better understand others by using empathy as a guide to communicate.
  • Purpose : Understanding the higher purpose of the company to engage employees by also finding their own purpose.


  • Managers and teams who look for more engagement and innovation
  • Companies who would like to build mutual trust as a core base for management
  • Corporations who look for their higher purpose in a meaningful common project, which helps recruit the best talents.


  • Know how to establish a culture of trust, leading to individual responsibility and better financial performance.
  • Become more conscious of your own values and motivations in life and welcome those of others, to stimulate innovation, creativity and productivity.
  • Defining the common purpose of the company, while respecting the meaning that each employee gives to his own life, to foster team cohesion as well as personal and collective fulfilment.


Formats are flexible and can be designed according to the client’s needs and expectations.

-One whole day class, exploring 3 main themes: Trust, Freedom to be Yourself and Purpose. Best for an assembly of maximum 20 attendants.

-Or 3 half-day classes, each exploring one major theme.

To go further:

  • Upon request, Malene Rydahl can develop and conduct an opinion poll within the company for a detailed analysis of the level of well-being in the organization and recommendations on how to move forward.
  • Keynote speeches on the Danish method to foster more well-being and performance at work
  • Personalized executive coaching programs at executive committee level